US mining giant Alcoa’s greenwashing advertising campaign breaches Ad Standards Australia’s Environmental Code

by End Forest Mining | Sep 3, 2025 | Media Releases

Ad Standards Australia has upheld a claim that a recent advertising blitz by Alcoa to support its proposed expansion of bauxite mining in Perth’s unique Northern Jarrah Forest breached 80% of the Environmental Code: Sections 1, 2, 3 and 4. This landmark decision...

Conservation groups slam Alcoa’s “reckless” bauxite mine expansion plans

by End Forest Mining | May 29, 2025 | Media Releases

MEDIA RELEASE Conservation groups have slammed a proposal by US mining company Alcoa, that would see thousands of hectares of Western Australia’s unique jarrah forest destroyed for bauxite mining operations in Perth’s Darling Range water catchment zone. Photo by...

Big Jarrah Walk steps-out to stop mining of WA’s Northern Jarrah Forests

by End Forest Mining | May 26, 2025 | Updates

Denmark-based Accredited Mental Health Practitioner and Clinical Social Worker Ricky England will be walking 250km from Dwellingup to Perth over 10 days starting this Saturday 24 May, until 2 June. The Big Jarrah Walk, which aims to raise funds to stop the strip...

Alcoa admits risking Perth’s drinking water supply

by End Forest Mining | Feb 21, 2025 | Media Releases

Conservation groups are outraged that American bauxite miner Alcoa has received approval from WA’s Environmental Protection Authority to amend parts of their mining expansion proposal in the Northern Jarrah Forest. As part of the amendments, Alcoa now has approval to...